American Express has launched Champion Small, a new programme aimed at supporting independent businesses in the UK. The initiative encourages customers to support their local high streets by choosing to shop at small, locally owned businesses.
The programme will provide grants of £10,000 to selected independent shops, while American Express cardmembers who nominate winning businesses will receive £1,000 as a Statement Credit.
Funds from the grant are intended to help businesses grow or improve operations. Examples of potential uses include investing in new equipment, updating shop signage, conducting research, increasing marketing efforts, or covering essential expenses like rent and stock.
Nominations are now open to American Express cardmembers across the UK.
Eligible independent shops include a range of businesses, such as cafes, florists, restaurants, hairdressers, and bookshops.
The deadline for nominations is 7 December 2024.
American Express Cardholders can nominate here https://www.americanexpress.com/en-gb/benefits/shop-small/