This training course is designed for founders who are looking to scale fast and win investor trust.
Whether you’re new to sales and marketing or already have experience, this course will help you understand the fundamentals of building a successful go-to-market engine and how to pitch it to potential investors.
This course is delivered by Scaleup Machine’s founders, Mark and Natalie who bring complimentary experience in sales leadership, legal, finance and business support, as well as experience founding and selling their own technology based business. View their profiles here.
Course outline
The course is split into three parts and covers the following topics:
Part 1: Strategic GTM planning
- Problem-solution fit
- Product-market fit
- Business model and revenue plan
- Aligning your GTM and product development strategies
Part 2: Building a GTM engine
- Marketing and how to build a pipeline
- The sales process & building traction
- People, operations & the use of AI & other technologies to support GTM
- Delivery, customer success & sales analysis
Part 3: Investor-ready GTM: preparing for funding
- What investors are looking for in terms of GTM
- Types of finance
- Evidencing your GTM plan
- How to present your GTM in your pitch deck, business plan and supporting financials