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Event

Customer profiling: Customers and competitors

Date: 5 Aug 2025, 2pm - 3pm
Price: Free
Location: Online event

Learn how to conduct market research to start your business on the right foot!

What you’ll learn

  • how to use a SWOT analysis
  • creating a Unique Selling Point (USP)
  • identifying your core target customer

Description

In this session we will be exploring basic market research techniques to help you better gauge your customer profile(s). We’ll also be giving some thought to the trading environment.

Speakers

Chris Stevens

Head of Business Support, Swindon and Wiltshire Business and Growth Unit

Chris has over 6 years’ experience in mobilising and delivering business support programmes and projects to bring about regional economic development.

Darren Brindley

Business Navigator, Swindon and Wiltshire Growth Hub

Darren has over 20 years experience of working with businesses of all sizes around the world, supporting their development, growth and skills progression.


Date: 5 Aug 2025, 2pm - 3pm
Price: Free
Location: Online event