A brand isn’t just a logo or a tagline—it’s the perception, emotion, and connection people have with your business. This interactive session is designed to help you explore the essence of your brand, communicate it effectively, and create lasting relationships with your audience.
Who Is This Session For?
- Startups aiming to establish a brand identity that stands out in competitive markets.
- Nonprofits wanting to communicate their mission clearly and build trust with supporters.
- Entrepreneurs and small businesses ready to refine or craft a brand that truly resonates.
Session Highlights:
- Hosted by Yola O’Hara, Founder of Visually Explained, specialising in helping technology-based businesses communicate their authentic brand through organic social media.
- An interactive and informal lunch-and-learn session to help you understand and uncover your brand’s purpose and personality.
- Actionable Takeaways: Leave with a clearer understanding of your brand and the next steps to bring it to life.
What You’ll Learn
1. What Is a Brand?
Move beyond the logo to understand how a brand encompasses your business values, personality, and promise to your audience.
- Key Components of a Brand: Feeling, perception, and atmosphere.
- Personal vs Business Brand: Understanding the difference between personal branding (you) and business branding (a collective identity).
2. The Power of Clarity: Knowing What You Stand For
Your brand’s purpose, vision, and values are essential for attracting the right audience. We’ll explore:
- How clarity in your brand identity guides better decisions in marketing, partnerships, and messaging.
3. Finding Your Brand Identity
Brand Narrative
Your brand narrative is the story you tell—it’s how you communicate your purpose, audience, and values in a way that resonates.
A step-by-step guide to uncovering your brand identity:
- Why: What problem do you solve?
- Who: Who is your audience?
- What & How: What services or products do you offer, and how are they delivered?
4. How to Communicate Your Brand
Brand Colours and Fonts
Choosing the right colours and fonts helps convey your brand’s personality.
Learn how to ensure your visuals, tone of voice, and messaging are aligned:
Actionable Takeaways
By the end of this session, you’ll have:
- A clearer understanding of what your brand stands for.
- A practical framework for defining and communicating your brand identity.
- Next steps to implement a consistent brand experience across your channels.
Why Attend?
- Understand what a brand truly is and why it’s essential for your business growth.
- Learn how to define and communicate your brand identity effectively—a logo alone isn’t enough.
- Discover how a strong brand builds trust, attracts your ideal audience, and creates loyalty.
Ready to build a brand that truly stands out?
Join Yola O’Hara for this insightful session and learn how to unlock the potential of your brand to create meaningful connections with your audience.
Reserve Your Spot Today!
Provided to you free of charge, this Toolbox Tips workshop is funded by Wiltshire Council and the UK Government through the UK Shared Prosperity Fund and is being delivered by the by Wiltshire Council and the UK Government through the UK Shared Prosperity Fund and is being delivered by the University of Bath, techSPARK and the Future Smiths.
The UK Shared Prosperity Fund is part of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and places, supporting local business, people and skills. You can read more about the The UK Shared Prosperity Fund on the Gov.UK website