The Heart of the Community course is tailored for small businesses in rural areas, particularly those serving vital social functions such as retail, hospitality, and services. Our programme is designed to equip participants with the tools and knowledge needed to enhance the economic sustainability of their businesses and strengthen their contribution to community cohesion.
What to Expect
- Set Goals: Learn how to set clear, achievable goals aligned with the social function your business provides. These goals will form the foundation for your business' strategic development and growth.
- Strategic Planning: Explore strategic planning frameworks tailored to rural businesses. Develop a roadmap for success that takes into account the unique challenges and opportunities of rural communities.
- Financial Management: Gain essential skills in financial management to ensure the economic sustainability of your business. Learn how to effectively budget, manage cash flow, and make informed financial decisions.
- Marketing in a Rural Context: Discover effective marketing strategies specifically designed for rural businesses. Learn how to reach and engage with your target audience in rural communities and maximise your business's visibility and impact.
- Community Engagement and Social Responsibility: Explore the importance of community engagement and social responsibility in rural areas. Learn how to build meaningful relationships with your community and establish your business as a responsible and valued member of the community.
Who Should Attend
Businesses in Rural Areas: Businesses contributing to social functions such as retail, hospitality, and services in rural communities. Join us to strengthen your business and enhance its impact on your local community. If you are not sure if this is you, reach out to a member of our team.
This workshop is funded by Wiltshire Council and the UK Government through the UK Shared Prosperity Fund and is being delivered by The Future Smiths, University of Bath and TechSPARK.
The UK Shared Prosperity Fund is part of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and places, supporting local business, people and skills. You can read more about the The UK Shared Prosperity Fund on the Gov.UK website.