Check If Your Marketing Is Working - Start with Your Funnel Score

When you’re running a new business, marketing can feel like a constant leap of faith.

You try a bit of Facebook or LinkedIn, perhaps some paid ads, you learn how to make a website using WordPress or Wix, and you watch the visitor numbers creep up. But knowing whether any of that activity is actually helping you win customers is much harder than getting it live.

If you’re currently figuring out how to make a website for a small business, you’ve probably asked yourself:

  • Which enquiries are coming from where?

  • Is your website helping people understand what you do?

  • Should you spend more, or change course?

  • How can you score your marketing without a complex dashboard?

Learning how to make a website and marketing work together starts with understanding the journey a customer takes from first discovery to becoming your client. If you don’t have benchmarks through that journey, you can only measure effort, not effectiveness.

Why “more traffic” may not help you

You’re usually told that the answer is simple:

upgrade another app, add more content, or compensate with ads.

Those fixes focus on inputs.

But if your funnel is leaky, more traffic simply drains away faster - especially if you’ve learned how to make a website quickly, without thinking about conversion foundations.

That’s why I built a calculator to sit alongside my own business setup — a way for you to see, in plain English, whether your marketing funnel score is healthy and where your website might need improvement before you scale.

How the calculator helps you think about your site

The tool looks at areas many new owners overlook:

  • how clear your website purpose is

  • whether the site is structured to convert visitors into enquiries

  • if your channels are joined up around the same message

  • and whether your marketing supports the way people search, particularly “best [service] near me” behaviour.

It’s effectively a first MOT for anyone learning how to make a website for a small business. You answer a few questions, and it returns a practical funnel score that helps you decide what to prioritise next.

The power of small, honest numbers

You don’t need complicated dashboards to understand how to make a website perform.

Start by tracking just three things:

  1. Impressions - how often people see you

  2. Clicks to your website - interest

  3. Appointments or enquiries - outcomes.

If those numbers don’t connect, your next step isn’t to upgrade another tool, it’s to improve your website or messaging so the funnel score rises.

How to use this without hype

Marketing doesn’t have to be complicated, but it does need to be intentional - and the same is true when you learn how to make a website for a small business.

Before spending more, help yourself by:

  • measuring before scaling

  • improving the website before compensating with ads

  • and understanding how to make your site a commercial tool that reflects what you actually want leads for.

You can check your own funnel score here: Is my marketing working? and use the calculator to get your marketing funnel score.